Product Description:
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Paper quality= 70 gsm offwhite (Excellent)
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Cover quality= 260 gsm card
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Digitally printed, with excellent print and paper quality
Book Synopsis:
“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post
#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately sacrificing our health to raise their own profits.
Thirty-eight million Americans have diabetes. One in three adults and one in five kids is clinically obese. Why?
Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $2 trillion in annual sales.
In Salt Sugar Fat, Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, Moss’s explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the “bliss point” of sugary beverages or enhance the “mouthfeel” of fat by manipulating its chemical structure, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions.
Just as millions of “heavy users” are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again. Order your book in Pakistan from Bookshelf.pk
A BEST BOOK OF THE YEAR: The Atlantic, HuffPost, Men’s Journal, MSN, Kirkus Reviews, Publishers Weekly
