{"product_id":"lateral-thinking-by-edward-de-bono","title":"Lateral Thinking by Edward De Bono","description":"\u003ch2\u003eQuality Information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePaper Quality: 70 gsm off-white (Excellent)\u003c\/li\u003e\n\u003cli\u003eCover Quality: 260 gsm card\u003c\/li\u003e\n\u003cli\u003ePrinting: Digitally printed with a high-quality finish\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eLateral Thinking\u003c\/em\u003e by Edward De Bono is a groundbreaking guide that explains how creative thinking can be learned and practiced. Instead of relying only on traditional logical thinking, the book introduces practical methods that help readers develop fresh ideas, solve difficult problems, and approach challenges from new perspectives. Widely respected around the world, it remains one of the most influential books on creativity and innovation.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love This Book\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLearn practical techniques to improve creativity and innovation.\u003c\/li\u003e\n\u003cli\u003eUnderstand the difference between vertical and lateral thinking.\u003c\/li\u003e\n\u003cli\u003eDevelop stronger problem-solving and decision-making skills.\u003c\/li\u003e\n\u003cli\u003eEasy-to-understand concepts with real-world applications.\u003c\/li\u003e\n\u003cli\u003ePerfect for business professionals, educators, students, and leaders.\u003c\/li\u003e\n\u003cli\u003eHelps you generate fresh ideas instead of relying on conventional thinking.\u003c\/li\u003e\n\u003cli\u003eA timeless classic for personal and professional growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFull Description\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eLateral Thinking\u003c\/em\u003e by Edward De Bono is considered one of the most important books ever written on creative thinking. In this classic work, De Bono explains that most people are trained to think in a logical, step-by-step manner, which he calls vertical thinking. While this approach is valuable, it often limits creativity and prevents people from discovering new possibilities.\u003c\/p\u003e\n\u003cp\u003eThe book introduces the concept of lateral thinking, a practical method for breaking old thinking patterns and exploring original ideas. Through clear explanations and proven techniques, readers learn how to approach problems from different angles, unlock innovative solutions, and become more confident decision-makers.\u003c\/p\u003e\n\u003cp\u003eWhether you are a student preparing for academic success, a teacher encouraging creativity, a business professional solving workplace challenges, or an entrepreneur searching for new opportunities, this book offers valuable tools that can be applied in everyday life. If you are looking to buy \u003cem\u003eLateral Thinking by Edward De Bono\u003c\/em\u003e in Pakistan, this essential guide is an excellent addition to your personal or professional library.\u003c\/p\u003e","brand":"Bookshelf.pk","offers":[{"title":"Default Title","offer_id":54943919735106,"sku":null,"price":990.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8314\/2466\/files\/LateralThinkingbyEdwardDeBono-Bookshelf.pkPakistan.webp?v=1782988529","url":"https:\/\/book-shelf.pk\/products\/lateral-thinking-by-edward-de-bono","provider":"Bookshelf.pk","version":"1.0","type":"link"}